For the start of the 2020 academic year, GEM (Grenoble Ecole de Management) is inviting its students to join in with their avatars. The school is used to challenging its first-year students, and this year they are no exception. The programme is ambitious and innovative, designed in collaboration with the VR consultants, Massive Immersive. To find the challenge’s theme, the students had to overcome an escape game on their virtual campus. “Impacting the world” is therefore their main topic over these 9-day agenda, mixing classes and virtual workshops to learn how to handle the art of controversy and propose a “New deal” project.